Reader Profile

The ‘Living Poitou-Charentes’ reader is sociable, discerning, creative and is living or aspiring to the dream of living in the French countryside. Our readers are united in their love of France, rural living and a strong desire for a better quality of life for themselves and their families.

They support their local communities and like to take an active role in local events. They own their own homes, buy local produce and are prepared to invest in products that combine craftsmanship and authenticity.

They enjoy the simple pleasures in life such as good food, wine, going out, nature, socialising with family, friends and neighbours and of course shopping. They love to experiment, try new things and are enthusiastic about life in France.

Our readers fall into four distinct groups ‘Retired & Active’ ‘Nearly Retired, Working & Active’ ‘Young Working Families’ and ‘High Income Second Homeowners’.